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The Story Behind The ‘Lost’ Ad

Turns out the group wanted more shekels

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The controversial Israeli ad thatimplied that non-Israeli Jews, particularly those who intermarry, are somehow “lost,” and which uses ominous train imagery to get its point across, was actually the extremely misguided result of a bold attempt to reinvigorate the Masa organization’s brand in Israel, where its backers hope that the government will pick up even more of its tab. Masa, an organization that brings foreign Jews to Israel to live and study, currently receives half of its annual $39 million budget from the government, and half from the nonprofit Jewish Agency. But, according to JTA’s Fundermentalist blog, the Jewish Agency has sustained massive cuts, and was consequently hoping that Israel would contribute 75 percent of Masa’s budget in the future. That’s why Masa was trying to grab the attention of the Israeli government’s constituents with a provocative ad. That plan, of course, completely backfired: an uproar ensued, the ad has been pulled, and Masa is certainly in a weaker position vis-a-vis getting more money from the Israeli government than before. Apparently, though, much of the dissatisfaction with the ad, at least among Masa’s Jewish-American backers, stems not exclusively from its content but from its steep, $850,000 price tag. Bad enough it was a stupid campaign with an offensive message; you couldn’t even get a decent deal?

More on the MASA Ad Controversy [JTA]
Earlier: Ad Calls Non-Israeli Jews ‘Lost’

Daybreak: How Dangerous Are Settlers?

Talk and more talk today in the news

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• Even the most hard-core Jewish settlers in Israel’s West Bank may be more bark than bite when it comes to violently resisting evacuation. [NYT]
• Meetings between Iran and world leaders are scheduled to begin in October; they will discuss the nuclear program in Tehran, whether Iran likes it or not. [Reuters]
• Israeli P.M. Benjamin Netanyahu states the obvious: “there is still work to do” for his country to strike an understanding with the United States. [AP]
• Rabbi Alfred Gottschalk, a leader in the Reform movement who ordained the first female rabbis in the United and Israel, died Saturday at 79. [JPost]

Sundown: Israel Takes Attack to U.N.

Plus debating Iran sanctions and Biden’s early new year.

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• Israel formally filed a complaint with the United Nations over this morning’s rocket attack, arguing that it violated a U.N.-mandated ceasefire and that the Lebanese government should be held responsible. Secretary-General Ban Ki-moon has already condemned the attack. [Ynet]
• Russian Prime Minister Vladimir Putin said that his country opposes further sanctions against Iran because it has no cause to doubt Iran’s declaration that its nuclear program is purely peaceful. [Haaretz]
• As for the U.S. Congress, Rep. Howard Berman, the California Democrat who chairs the House Foreign Affairs Committee, told American Jewish leaders that he hopes to move forward next month on a bill that would allow U.S. sanctions against companies that help Iran import petroleum. [JTA]
• Vice President Joe Biden hosted national and Washington, D.C.-area Jewish leaders, as well as Israeli Ambassador Michael Oren, at a reception to celebrate Rosh Hashanah. It was a bit early, but it’s the thought that counts. [JTA]

Ortho Women Are De-Lousing Experts

Charge up to $200 per kid

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(iStockphoto)

It’s pretty much universally agreed that lice are to be avoided. But it turns out that there are people to whom lice represent not the nadir of childhood—that is, the awful confluence of nit combs, long hours stuck in a chair, and ostracism by the Temple Beth Am preschool class of 1983—but something rather more promising: a business opportunity. Perhaps unsurprisingly, these people are Orthodox housewives in Brooklyn, who are so practiced at picking critters out of their own children’s hair that they’ll happily do it for others, at a price. Today’s Jewish Chronicle peeks into the teeming world of lice-removal services, where pros like Abigail “The Lice Lady” Rosenfeld and L’via “The Lice Queen” Weisinger charge up to $200 a head to suffocate and remove nits kids have picked up at summer camp or on trips to Israel.

Reporter Paul Berger offers up a few theories about why Orthodox women are particularly keen on the lice business, including the idea that Orthodox women come with easily transferable skills learned by picking tiny insects out of fruits and vegetables. Of course, lice also involve children and, frequently, the rules of private yeshiva schools, which require parents to certify their kids are nit-free before showing up for class in September. It’s also something, not irrelevantly, women can do for a living without violating codes of modesty. For now, it seems to be primarily a New York thing, but—like lice—it might be spreading: Aude Prevost, a London mother of three, told Berger she was thinking of starting her own outpost of LiceBustersNYC, an outfit she recently visited with her infested brood. “People would pay a fortune,” she said.

Orthodox Women Offer De-Licing Service at $200 a Head [Jewish Chronicle]
Related: Modest Sums [Tablet]

Hillel Doesn’t Work at Small Colleges

Says small-college student

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The Jewish campus organization Hillel tries to be everything to everyone, but that doesn’t work at small schools, Swarthmore College student Sam Green argues in the Jewish student magazine New Voices. Not that the organization works perfectly at large schools either, he says: “on many campuses Hillel is like a synagogue, JCC, Greek organization, and religious school all in one,” which, coupled with its “non-denominational, pluralistic” approach to religion, is “just as confusing as it sounds.” But that kind of incoherence is less of a problem at universities with “enough Jews to populate Jewish groups and enough wealthy alums to fund Jewish activity.” At small colleges like Swarthmore, Green argues, Hillel offers both—as it were—bad food and too-small portions. The campus “does not have a true Hillel, instead using the Hillel brand to indicate a platform for Jewish student groups”; students trade off leading Shabbat services that leave students who grew up with other traditions feeling uncomfortable; Jewish day school graduates wind up “dismayed” by the paltry turnout and never return, while less affiliated Jews get a whiff of Hillel’s “perceived exclusivity” and never show up in the first place. One point for Hillel’s competitor, the ultra-Orthodox outreach organization Chabad, which Green isn’t cynical about yet—at least they offer “kind and welcoming” staff and “great food.”

The Hillel Monopoly [New Voices]

British Marxist Talks Religion at Harvard Club

Terry Eagleton interviewed by JTS’s Arnie Eisen

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Pairing a pugnacious British intellectual with an American Jewish religious leader for a public conversation on faith must be a lot of people’s idea of fun, because it’s happened in Manhattan two years in a row. The first time around was a bit more raucous: 2,000 people turned out to see Christopher Hitchens and Conservative rabbi David Wolpe storm around the bima of Temple Emanu-El debating the existence of God last November. Last night’s event, on the other hand, was a civilized conversation at the Harvard Club between Jewish Theological Seminary chancellor Arnie Eisen and his interview subject, the British Marxist literary critic Terry Eagleton, sponsored by the John Templeton Foundation. Though the two are not necessarily aligned on questions of faith, they bonded over a disdain for Hitchens and his fellow “new atheist” Richard Dawkins, whose contempt for religion is the topic of Eagleton’s new book, Reason, Faith, and Revolution. Eagleton, who called Dawkins a “bitter, old-fashioned positivist” and said he’d known his other intellectual target at Oxford—“when he was a mere ‘Chris’ Hitchens, we were members of the same Trotskyist society,” he said—posited that these thinkers are motivated by a combination of the stubborn belief that reason is the only valid structure of thought, and, more perniciously, the need for a justification of Islamophobia. They elide radical Islamism and the teachings of Islam, he argued, and while they’re bashing the Muslim faith, are trying to tear the whole edifice of religious thought down with it. It’s “a new and ugly trend,” Eagleton said.

Rockets From Lebanon Land in Israel

Hezbollah didn’t do it, but action still raises tensions

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For only the fourth time this year, and the first time since February, rockets fired from southern Lebanon landed in Israel, prompting an artillery response. This morning, two Katyusha rockets were launched from near the Lebanese port of Tyre, and one of them landed near the Israeli town Nahariya. The Israeli Defense Forces fired artillery shells at the launching site. Neither side reported casualties or significant damage. Though no one has claimed responsibility, the Jerusalem Post reports, and other sources agree, that the perpetrator is likely a small jihadist group, and not Hezbollah.

While the Israel-Lebanon border had seen several months of quiet, the accompanying war of words had not. Israel has accused Hezbollah of re-arming, and even the United Nations has found that the group violated the 2006 ceasefire by maintaining a weapons depot near the border. A spokesperson said today that the IDF “views this incident very severely and we hold the government of Lebanon responsible.”

Rocket Fire From Lebanon Sparks Israel Retaliation [NYT]
Global Jihad Group Likely Behind Katyusha Attack on North [JPost]
Earlier: Hezbollah Broke U.N. Ceasefire
Related: Forbidding Sequel [Tablet]

AIPAC and Obama Headed for a Showdown?

‘Mother Jones’ thinks so

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The current issue of Mother Jones, which hit stands a few weeks ago, has a story asking whether AIPAC is heading for a showdown with the Obama administration over Israel policy. The piece, by Robert Dreyfuss, makes a nice bookend to James Traub’s story in this weekend’s New York Times Magazine about J Street, the new progressive challenger to AIPAC’s long-held dominance on Israel-policy issues. Taken together, they offer a portrait of how the arrival of the MoveOn generation—which includes not just Obama but his right-hand guys, Rahm Emanuel and David Axelrod, who aren’t mentioned in either piece, but should have been—is changing Washington’s Jewish power structure.

But where Traub seemed to be looking for what J Street says about American Jewry, politically speaking, Dreyfuss appears to be setting up a political version of fantasy football, handicapping how many (and which) members of Congress would side with the White House over AIPAC should they wind up in a showdown over, say, settlements. In that universe, J Street (and groups like the Israel Policy Forum) only matter insofar as they provide political cover for members of Congress—including, in this world, staunch pro-Israel Democrats like Carl Levin, Howard Berman, and Henry Waxman—who might support Obama at the expense of Benjamin Netanyahu’s political agenda.

Two things to note, though. One, while Dreyfuss raises the infamous Mearsheimer/Walt argument that AIPAC and other groups in the “Israel lobby” promote their objectives at the expense of American interests, it’s worth remembering that AIPAC hasn’t always been a home for neoconservatives—once, it was a place for people who opposed Reagan, including on the sale of arms to Saudi Arabia. Indeed, like other Jewish groups that took a rightward drift during the Bush years, AIPAC seems to have gone out of its way to appoint a new president who is on good terms with Obama, Lee Rosenberg, so it could just as well be argued that J Street is a kind of stalking horse presaging AIPAC’s return to the center. (Stephen Walt, incidentally, undoes the entire conceit of the piece by speculating to Dreyfus that Obama isn’t really “ready” to take on AIPAC, anyway.)

Two, there’s a blind quote near the bottom from a PR specialist with “close ties to the Israeli Embassy” that essentially blames naive Reform Jews for abetting this new era of dovish realpolitik. “All the cultural Jews, the Reform Jews, go, ‘Oh my God, he’s our guy! Seder in the White House, Bagel Month, Passover at the White House,’” this person said. Which is nice, because it’s reassuring to know that some things never change.

Is AIPAC Still the Chosen One? [Mother Jones]
Earlier: J Street Debuts in ‘Times Magazine’

Facebook Updates the Golan’s Status

Residents can now identify as Israeli

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Control of the Golan Heights may be disputed between Syria and Israel, but as far Facebook was concerned, there was no argument: if you lived there, your profile said you lived in Syria. This was true even if you lived in the two-thirds of the Golan’s 690 square miles that Israel has claimed and de facto governed since the 1967 War. This state of affairs upset Toronto-based nonprofit Honest Reporting, especially because, in the Golan, the personal is also political: the area is considered strategically crucial. So the group started a protest—led, naturally, by a Facebook page titled, “Facebook, Golan Residents Live in Israel, not Syria”—and, what do you know? On Wednesday, Honest Reporting noted that Facebook changed its policy so that Golan residents can now select cities listed as being in Israel as their hometowns. (The West Bank operates similarly in this cyberworld.)

“We deal with the listings for disputed territories on a case-by-case basis, and with Golan Heights we decided a dual listing made sense,” a Facebook spokesperson told Tablet Magazine yesterday. “It’s fair to say that we listen to our users and to feedback they give us, but we approach these decisions carefully, and only make changes where it makes sense to do so, as it did in this instance.” We’re sure that the 39,000 folks—according to Wikipedia—who live in Israel-controlled Golan appreciate that.

Facebook Changes Golan Policy [JTA]

Today on Tablet

Apple-and-honey taste test, Rosh Hashanah FAQs, meet the Beatles

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Ever wonder which types of apple and honey to buy for Rosh Hashanah? Tablet Magazine’s editors reveal the results of their massive taste test. They also answer all those nagging questions you’ve had about the Jewish New Year. In his weekly midrash, Liel Leibovitz notes that, concerning both the new The Beatles: Rock Band game and the Torah, “the sweet music of redemption always plays on, waiting patiently for fresh ears and young mouths to discover it.” And the sweet music of The Scroll will play throughout the day.

Daybreak: Don’t Mention The Weapons

Plus, Harvard Holocaust denial and Sharansky on that ad

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• Iran’s five-page proposal for holding negotiations with the United States makes no mention of its nuclear weapons program. [ProPublica]
• Egypt and Jordan, which have peace deals with Israel, joined their colleagues in the Arab League in announcing they will not normalize diplomatic ties with Israel until the Palestinian Authority is offered an acceptable final-status agreement. [Arutz Sheva]
The Harvard Crimson published an ad questioning whether the Holocaust happened; the error was the result of “a logistical failure and not a philosophical one,” according to the editor. [JPost]
• Natan Sharansky, once Israel’s minister of diaspora affairs, called the Masa “lost” ad about intermarriage an instance of “Israeli insensitivity to the sensibilities of U.S. Jews.” [Haaretz]

Sundown: Bibi and Barak Tag-Team

Plus Iran non-action, Bar Kochba coins, Trump-Kushner nuptials

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• Prime Minister Benjamin Netanyahu and Defense Minister Ehud Barak attended to their coalition government’s right and left flanks, respectively: Netanyahu told Likud members that West Bank settlers are “loyal” and “our brothers and sisters,” and Barak sent a top aide to meet with the head of Peace Now. [Arutz Sheva]
• A U.S. spokesman dismissed concessions offered by Iran as having nothing to do with the country’s nuclear weapons program, while the Russian foreign minister deemed them “something to work with.” [Ynet]
• Sylvia Schur, who developed some of the most broadly used recipies in America, including many of those that go with Campbell’s Soup, died yesterday. According to her obituary, a son of the woman who developed Ocean Spray’s Cran-Apple juice now lives in Cranbury, N.J. [NYT]
• Archaeologists revealed the fruits of a new find in the Judean hills: coins and such used by Jewish rebels during the Bar Kochba revolt 1,900 years ago. [JPost]
• Recent convert Ivanka Trump will reportedly marry real estate scion Jared Kushner in October. The ceremony will contain elements of both the bride’s and groom’s heritages: it will be an Orthodox ceremony held at the Trump National Golf Club in Bedminster, N.J. [NYP/Page Six]

HRW Official Collects Nazi Memorabilia

More problems for rights group accused of anti-Israel bias

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Pro-Israel columnists and groups long accused Human Rights Watch, a non-governmental organization that tries to ferret out and document humanitarian abuses around the world, of evincing an anti-Israel bias. Earlier this summer, the Netanyahu administration pledged to put a bulls eye on the group after reports emerged that it attempted to raise money from rich Saudis by boasting of its criticism of Israel’s military conduct. Additionally, the group’s deputy Middle East director, reports said, attended a 1976 anti-Zionism conference run by Saddam Hussein. Now, this week, it emerged that the group’s senior military expert, a former Pentagon intelligence officer named Marc Gerlasco, is an avid collector of Nazi military memorabilia, and has published a 430-page monograph on Wehrmacht badges.

“A war crimes investigator who is an avid collector and trader in Nazi memorabilia is perhaps a new low,” Netanyahu’s policy director, Ron Dermer, told the Jerusalem Post. NGO Monitor, another HRW critic, said that the revelations, “when combined with his central role in the condemnations of Israel under false banners of ‘human rights’ violations and ‘war crimes,’ show that he is entirely inappropriate as a human rights reporter.” Human Rights Watch, meanwhile, issued a strong rebuttal, stating, “Gerlasco has never held or expressed Nazi or anti-Semitic views.” Gerlasco, it says, had a grandfather who was conscripted into the German military, though he never joined the Nazi Party. Gerlasco’s great-uncle, meanwhile, worked on B-17s for Uncle Sam; Gerlasco also collects U.S. Air Force paraphernalia.

Collecting Nazi memorabilia, of course, is not proof of being a Nazi sympathizer. And let’s concede that Gerlasco is no anti-Semite, and that his hobby is, well, just that. Still, we would gently advise HRW that endorsing Gerlasco’s views on Israel’s actions is not the best way to be taken seriously on an issue where, fairly or not, it is already walking on controversial ground. The point is not only to prevent bias from creeping into ostensibly neutral reports; it’s to avoid even the appearance of and potential for impropriety. This week, people who talk about Human Rights Watch’s reports on Israel are not talking about their substance, but about the process behind them, and that process’s alleged flaws. Is that really what Human Rights Watch wants?

Human Rights Watch Investigator Accused of Collecting Nazi Memorabilia [Guardian]
‘HRW Expert Collects Nazi Memorabilia’ [JPost]
HRW Responds, and So Do I [Elder of Ziyon]
Related: Broken Watch [Tablet]

Conservative Movement Plans Liberal Tinkering

United Synagogue head also discusses ‘Lost’ ad

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The United Synagogue of Conservative Judaism—the umbrella association comprising over 700 Conservative congregations in North America—today announced a reorganization designed to prioritize consistency across congregations and to strengthen the organization’s youth and young-adult initiatives by grouping them into a single department. The group also announced a 10 percent central staff cut. Both the reorganization, which will be finalized at a board meeting Sunday night, as well as the cuts were prompted by a “perilous” financial situation, according to a press release.

Rabbi Steven Wernick, United Synagogue’s new head, candidly told us that his group’s finances were adversely affected by both the economy and “by the credibility issue.” He continued: “I think [United Synagogue]’s been ineffective in the last several years at meeting the needs of our congregations, who are our stakeholders.” (As the rabbi at Philadelphia’s Adath Israel until about two months ago, Wernick said, he had helpful perspective here.) The goal of the reorganization is not to redefine Conservative Judaism, according to Wernick, but rather to more effectively and consistently uphold traditional Conservative values. “It’s about a commitment to Jewish ritual practice and Jewish study, via classical means, overlaid with modern scholarship,” Wernick explained. “Ultimately, the expression of that is in vibrant centers of Jewish living and learning.”

Since the Conservative movement lies directly on the fault-line between tradition and assimilation, we also asked Wernick how he felt about that controversial Israeli ad which implied that Jews who did not feel a connection to Israel and who intermarry are “lost” (the ad was pulled yesterday). “Every time I hear about those suggestions, I think they’re just silly, and they represent a point of view that is out of touch with reality,” he told us. “I’m glad the ad was pulled. My thought process is that probably my colleagues in the Conservative movement and other movements spoke quite passionately against it, and hopefully they played a role in getting it pulled.”

Hasid Sets Sight on Dancing World Record

Chabad telethon to feature six-hour number

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IfI you’re from Los Angeles, you know September is the time of year when the image of a dancing Hasid appears on streetlamp banners all over the Westside, reminding viewers that the single most successful Chabad outreach initiative (and fundraiser) ever invented is just around the corner: the annual To Life! Telethon. It’s just like the Jerry Lewis’s, but with more famous people—at some point or another, everyone who’s anyone in Hollywood has turned up to dance, sing, or just crack jokes, including Jon Voight, Bob Dylan, and the entire cast of Friends (that’s like two more famous people right there!).

This year, though, they’re trying something a little different. Yossi Cunin, the head of Chabad’s Beverly Hills outpost, plans to try for a Guinness World Record at this Sunday’s broadcast: the longest ever recorded Hasidic dance. To prepare, the 36-year-old has been training with Dave Honig, best known as the co-author of LL Cool J’s Platinum Workout. So far, Cunin hasn’t achieved the rap star’s chiseled physique, but he has lost about 100 pounds, partly by running up and down stairs at Dodger Stadium with weights strapped to his back. (We’re pretty sure that wasn’t in the book.) Cunin told the L.A. Jewish Journal that he’s expecting to dance nonstop for six hours, to demonstrate “joy in the extreme.” Maybe Honig can brand it as the Goin’ Back to Cali workout?


Chabad Rabbi Trains for Dance-a-thon
[Jewish Journal]

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