(Schlep Labs/YouTube)

Today on Tablet, Stephanie Butnick reports on the Jewish Super PAC behind the pro-Obama internet videos, which feature celebrities like Samuel L. Jackson and Sarah Silverman. The initiative started with two Jewish guys and a dream.

The pair joined forces in the spring of 2008. “We met via mutual friends who had heard we were both taking leaves of absence from our jobs to devote ourselves to electing Obama, with special emphasis on Jewish outreach,” Wallach explained. They were particularly troubled by what they saw as a misinformation campaign targeting older Jewish voters in Florida. Moore pointed to anti-Obama emails sent to South Floridians that got forwarded to grandchildren living in places like New York and San Francisco.

The videos have since been viewed millions of times. But will they make a difference? Check it out here.