Inside a dark and smoky bar in Jaffa, an alcohol-infused feminist revolution is occurring. The beloved bar, Anna Loulou, which is tucked away on a nondescript side street a few blocks from Jaffa’s flea market, has started offering a happy hour for people who are menstruating. 25% off, to be exact, for all drinks, all night long– and all you have to do is tell the bartender you have your period. The name of this long overdue invention? Bloody Hour.

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