False Voices
Today on Tablet
February 11, 2011
Liel Leibovitz’s weekly parasha column may be based on an ancient text, but today in Tablet Magazine, he breaks some news: A Clear Channel subsidiary pays actors $40 per hour to call in to talk-radio-show clients and read scripts that provide fodder for the hosts. No, really:
“Premiere On Call is our new custom caller service,” read the service’s website, which disappeared as this story was being reported (for a cached version of the site click here). “We supply voice talent to take/make your on-air calls, improvise your scenes or deliver your scripts. Using our simple online booking tool, specify the kind of voice you need, and we’ll get your the right person fast. Unless you request it, you won’t hear that same voice again for at least two months, ensuring the authenticity of your programming for avid listeners.”
Marc Tracy is a staff writer at The New Republic, and was previously a staff writer at Tablet. He tweets @marcatracy.
