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Max Brenner and the Chocolate Boycott

Anti-Israel activists target Australian branch of Israeli chocolate chain

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Protest at Max Brenner’s Chocolate Bar in Melbourne, Australia, July 29, 2011.(Erik Anderson/Flickr)

A boycott of the Max Brenner chocolate shops in Melbourne, Australia, has escalated, following the July 1 arrest of 19 protestors outside the store and a follow-up protest July 29 that drew 300 people. More than ten of the 19 anti-Israel activists arrested in early July were ordered not to go within 50 meters of the store—so when four of them, active in the Boycott, Divestment and Sanctions movement, showed up July 29, they were arrested for violating the terms of their bail.

Founded in 1996 in Ra’anana, the Israel-based chain of chocolate specialty cafes has locations around the world and, since 2001, has been part of Israeli food company the Strauss Group. The boycott has drawn the attention of Michael O’Brien, the region’s minister for consumer affairs, who has requested an investigation into whether the boycott violates Australian law.

JTA reports:

“According to a press statement O’Brien released, a large number of people gathered outside a Max Brenner store in downtown Melbourne on July 1 ‘preventing potential customers from entering the store as part of an orchestrated campaign to impose a secondary boycott on the commercial activities of businesses with Israeli ownership and that carry on business with the government of Israel.’

‘I am concerned that the persons and organizations who caused these disturbances may have engaged in secondary boycotts for the purpose of causing substantial loss or damage to Max Brenner’s business,’ O’Brien said.”

Aussie Minister examines boycott of Max Brenner [JPost]
Israel boycott supporters arrested for violating bail [JTA]

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Bill Pearlman says:

Not like we haven’t seen this before. Ein Reich, Ein Volk, Ein fuhrer

Oh yes, the Australians who have decimated the Aborigines are preaching to us. That’s a good one.

Jay A Friedman says:

If they want to boycott — go right ahead and boycott.

(I have been boycotting chocolate for the past three months — since I went on my diet and I am proud to say that I have thus far lost 12 KG.)

BUT – if anyone tries to physically prevent anyone from entering anywhere — give them a bloody nose. As Mr. Pearlman correctly reminded– there is no longer “Ein Reich, Ein Volk, Ein fuhrer” and Jews no longer accept intimidation

They’re not Anti-semetic, they are just Anti-Israel. Would you be surprised if at least of these BDS Nazis are self-hating Jews?

Jason M says:

I had no idea it was an Israeli chain. I went to one of them a few years ago in New York (in the West Village, close to the Strand bookstore).

babawawa says:

Hey, I’ll boycott chocolate too if it would help me lose weight – is that the secret? The BDSers are really BSers – they couldn’t care less about apartheid, or they’d be boycotting the Arabs. If I recall correctly from my political science classes way back when, National Socialism (complete government control)was a leftist movement. How fitting.

I don’t know where babawawa studied political science but I doubt they classified National Socialism as a leftist movement. This is a popular line from some conservatives and rightists today, but the fact is that National Socialism was a far rightist movement despite using the word Socialist in their name. The founders of the Apartheid state in South Africa were pro-Nazis and rightists too BTW.

Cassie says:

“Oh yes, the Australians who have decimated the Aborigines are preaching to us. That’s a good one.”

Nobody there has done any such thing. Most people there have in fact participated in protests against racist policies directed towards the aboriginal people. Namely, the Northern Territory Intervention. Myself included.

The old “Well you did it too!” line doesn’t really work past kindergarten anyway…

Cassie, you know that the Australian protesters are not boycotting all Australian companies, only some if any. But they call for boycotting ALL Israeli companies.

These protesters are hypocrites with one standard for where they live (Australia) and a second, stricter standard for others (Israel)

Cassie says:

Buberzionist…

Your name says it all.

“These protesters are hypocrites with one standard for where they live (Australia) and a second, stricter standard for others (Israel)”

Feel free to present evidence of this, I doubt you can. As I said A lot of those protesting against Israel have also protested against the racist treatment of the Australian Aboriginals. Myself included.

Max brenner has been targetted not due to merely being Israeli owned but due to its funding of the the IDF.

Tim Bus says:

@ Crassie says:
Aug 16, 2011 at 11:45 PM

“Max brenner has been targetted not due to merely being Israeli owned but due to its funding of the the IDF.”

Max Brenner is funding the IDF? Nu? To use your own words:

“Feel free to present evidence of this, I doubt you can.”

Your move.

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Max Brenner and the Chocolate Boycott

Anti-Israel activists target Australian branch of Israeli chocolate chain

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