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Lipa Pitches Pop

Hasidic singer Lipa Schmeltzer, Pepsi’s new pitchman in Israel, says his new ad for the beverage giant promotes a positive image for Orthodox Jews

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‘You Touch My Heart’

Watch Lipa Schmeltzer sing a touching rendition of ‘Ein Li Eretz Acheret’ with Corinne Allal, the song’s composer

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Fulfilling a Promise to President Obama

Last Hanukkah I promised the President and First Lady a gold and silver yarmulke. This is my journey to make good on it.

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Lipa Schmeltzer Steals the Hanukkah Show at the White House

President Obama and the ‘Jewish Lady Gaga’ have a moment

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Orthodox Singers With a Dream Get Their Own American Idol-style Reality Show

You won’t hear Nicki Minaj covers or nasty critiques—or female voices—on this YouTube series, but you might find a Jewish star

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Quiet King of Orthodox Music

Yossi Green, the Satmar-raised composer who found inspiration in Roberta Flack, writes Jewish spirituals

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