Leave it to a Los Angeles synagogue to put out some High Holiday advertising with extremely high production value. This awesome video by IKAR features Michael Brous roving through neighborhoods, shops, and office buildings of Los Angeles with a shofar, getting people–and not just Jews!–ready for the new year.

The reactions are priceless. Check it out.

For those keeping score, this might just top the Jewish Federation of North America’s Rosh Hashanah from two years ago. Another video worthy of mention.