Matisyahu may have famously declared “No more Hasidic reggae superstar” on that fateful day in 2011 he sheared his long hair and peyot, but he hasn’t exactly found a solid footing in the wider music world in the intervening two years (See: “King Without a Beard,” David Meir Grossman’s dispatch from his tour this past summer). So it’s no surprise, really, that he’s returning to classics: Hanukkah, and his appeal as a reggae-singing Jewish dude.
Here’s his new Hanukkah iPad app for kids, featuring a new song, “Happy Hanukkah.” Matisyahu, still more Jewish than Drake:
Related: King Without a Beard: The Rise and Fall and Rise of a Former Reggae Star
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Stephanie Butnick is chief strategy officer of Tablet Magazine, co-founder of Tablet Studios, and a host of the Unorthodox podcast.