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Russ & Daughters Heads to the Upper East Side

Iconic NYC appetizing shop to open kosher café in The Jewish Museum

by
Stephanie Butnick
September 09, 2014
The Russ & Daughters Café on Orchard St. (Image courtesy of Russ & Daughters)
The Russ & Daughters Café on Orchard St. (Image courtesy of Russ & Daughters)

Four months after opening a sit-down café around the corner from their Lower East Side appetizing shop, the Russ & Daughters team is heading uptown—for the first time in the family-owned business’ 100 years.

Russ & Daughters will open a new restaurant in The Jewish Museum on 92nd St. and Fifth Ave. But unlike the appetizing shop or Orchard St. cafe, the museum’s 75-seat sit-down café and take-out retail counter will be kosher.

“Russ & Daughters at the Jewish Museum will bring together two century-old, iconic Jewish institutions to offer our audiences traditional favorites alongside newly reinterpreted classics,” Claudia Gould, the Museum’s Helen Goldsmith Menschel Director, said in a press release.

Niki Russ Federman, a fourth-generation owner of Russ & Daughters, called it “a great shidduch.”

The café is projected to open in early 2015.

Stephanie Butnick is chief strategy officer of Tablet Magazine, co-founder of Tablet Studios, and a host of the Unorthodox podcast.