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Drizzled in Dough: Drake’s Latest Album Goes Platinum

Sales of If You’re Reading This It’s Too Late arch over one million copies in the U.S., a first for a record in 2015

by
Jonathan Zalman
August 12, 2015
(Tim P. Whitby/Getty Images)If You’re Reading This It’s Too Late
Drake performing on day 1 of the New Look Wireless Festival at Finsbury Park in London, England, July 3, 2015. (Tim P. Whitby/Getty Images)(Tim P. Whitby/Getty Images)If You’re Reading This It’s Too Late
(Tim P. Whitby/Getty Images)If You’re Reading This It’s Too Late
Drake performing on day 1 of the New Look Wireless Festival at Finsbury Park in London, England, July 3, 2015. (Tim P. Whitby/Getty Images)(Tim P. Whitby/Getty Images)If You’re Reading This It’s Too Late

On “Legend,” the opening track of Drake’s February release If You’re Reading This It’s Too Late, he sings:

Oh my God, oh my God
If I die, I’m a legend
Oh my God, oh my God
If I die, I’m a legend

This statement is debatable, of course, because “legend” essentially means that Drake is historically la crème de la crème of the rap game, which, by my count, he’s not—at least not yet. (The peak of that mountain is currently occupied by a slew of emcees whose skills and music far usurp Drizzy’s, such as Biggie or Tupac or Outkast’s dymanic duo.)

Still, Drake’s talent is undeniable, and his mainstream albums have thus far sated the appetites of both the clubbangers and the heartsick (Drake’s tunes can get pretty melancholy).

Legend or not, Drake makes bank. This week, his fourth studio album If You’re Reading This It’s Too Late, reached platinum status as its sales topped one million copies, an acme he’s reached on his three previous albums, as well. If You’re Reading This It’s Too Late, which is I find to be mediocre compared to his previous albums, is the first record of 2015 to top the milli plateau, which is significant given that—or so I’ve heard on the streets—nobody buys albums anymore. (Right, they steal ’em.) The last artist to sell one million copies of an album was Taylor Swift late last year.

So: Mazel, Drizzy. You’ve earned it. Hopefully the skrilla mollifies your woes:

Jonathan Zalman is a writer and teacher based in Brooklyn.