Casspi lays one up against the Cleveland Cavaliers in December.(Jed Jacobsohn/Getty Images)

New York magazine’s sports blog catches some canny advertising on the part of the New York Knicks: their Jewish Heritage Night just so happens to coincide with the night the Sacramento Kings—the team of Omri Casspi, the first Israeli player in the NBA—come to Madison Square Garden. (That would be tonight.)

It gets better: you can buy a ticket and a Hebrew Knicks t-shirt, or even a package that includes those things plus entry into a special Q&A with Casspi, for, respectively, $36 and $54—double and triple chai! You would almost think that the Knicks have a real live Jewish person on staff.

Knicks’ Secret Weapon To Sell Tickets: Omri Casspi [The Sports Section]

Related: Draft Notice [Tablet Magazine]