Navigate to News section

A Truly Epic SodaStream Fail

(It has nothing to do with the West Bank)

by
Stephanie Butnick
November 07, 2014
SodaStream home carbonator. (MIRA OBERMAN/AFP/Getty Images)
SodaStream home carbonator. (MIRA OBERMAN/AFP/Getty Images)

Between ScarJo, the Super Bowl, and the announced closure of their West Bank factory, SodaStream has seen its share of controversy this year. But nothing could prepare any of us for what happened when Noah tried to make sparkling red wine in his dad’s SodaStream machine.

Originally posted online in January but unearthed this week, the video shows a father-son lark gone utterly, disastrously wrong. It’s like watching a horror movie where everyone but the people in it know exactly what’s about to happen. Because it’s obvious what’s going to happen. But no spoilers.

Stephanie Butnick is chief strategy officer of Tablet Magazine, co-founder of Tablet Studios, and a host of the Unorthodox podcast.

Become a Member of Tablet

Get access to exclusive conversations, our custom app, and special perks from our favorite Jewish artists, creators, and businesses. You’ll not only join our community of editors, writers, and friends—you’ll be helping us rebuild this broken world.