Bob Dylan, New GPS Voice

After frolicking in a Victoria’s Secret commercial in 2004, Bob Dylan has announced yet another unexpected commercial collaboration, telling listeners of his weekly radio show that he was in negotiations with several car companies to become the voice of their GPS systems. “Left at the next street,” the raspy-voiced Dylan continued, imagining his new gig. “No, right. You know what? Just go straight. I probably shouldn’t do it because whichever way I go, I always end up at one place—on Lonely Avenue.”

Or on Highway 61. Or on Desolation Row.

Need Direction Home? Ask Bob Dylan [NYT]