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Daniel’s Bar Mitzvah Video Goes Viral

Tablet Magazine: fashioner of unwitting child stars

Adam Chandler
February 21, 2013

While it seems that we were the very first to post Daniel Blumen’s bar mitzvah Save the Date video, it turns out that we were not the last.

Upon our first viewing on Tuesday, the video had but a few hundred views, but less than two days later, it’s well over 125,000 views, including this spot on the Today Show below and some coverage as far as London’s Daily Mail.

Among the many who’ve written more in depth about the video is CNN’s Jessica Ravitz, who spoke with the family and gave us a little nod for ruining helping Daniel and getting the word out.

The final product was intended for friends and family and went out two weeks ago. But on Tuesday, a staff writer at Tablet magazine, Adam Chandler, saw it on Facebook after a friend of a friend shared it. He wrote a quick piece for the online Jewish publication, and social media took over – landing Daniel in the spotlight and on national TV.

I post this not to gloat, but to say that I can’t take the credit. If anyone deserves credit for ruining Daniel Blumen’s bar mitzvah, it’s Friend-of-Tablet David Fine, who can be found here.

Adam Chandler was previously a staff writer at Tablet. His work has appeared in the New York Times, the Wall Street Journal, the Atlantic, Slate, Esquire, New York, and elsewhere. He tweets @allmychandler.