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Getting Los Angeles in the High Holiday Mood

Michael Brous roams the streets of LA with a shofar

Adam Chandler
September 07, 2012

Leave it to a Los Angeles synagogue to put out some High Holiday advertising with extremely high production value. This awesome video by IKAR features Michael Brous roving through neighborhoods, shops, and office buildings of Los Angeles with a shofar, getting people–and not just Jews!–ready for the new year.

The reactions are priceless. Check it out.

For those keeping score, this might just top the Jewish Federation of North America’s Rosh Hashanah from two years ago. Another video worthy of mention.

Adam Chandler was previously a staff writer at Tablet. His work has appeared in the New York Times, the Wall Street Journal, the Atlantic, Slate, Esquire, New York, and elsewhere. He tweets @allmychandler.