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HelloFlo, the Book

Today on Jewcy: The period company has a new puberty book for girls. But its bias is clear.

Emma Davis
November 07, 2017

Even though it’s Jewishly-founded, the period startup HelloFlo first marketed itself as “Santa for your vagina,” earning praise for its funny, no-frills approach to menstruation. But four years after the release of the company’s viral video “The Camp Gyno” (filmed at Jewish sleep-away camp Surprise Lake), it’s even harder to tell the difference between the advertising and the advocacy. Instead of selling its monthly care packages, HelloFlo’s website now offers content designed to “educate, inspire, and entertain.” The bright colors and uplifting headlines are corporate feminism at its finest, with only a Kotex sponsorship to give it away.

Emma Davis is a former editorial intern at Tablet and has written for NBC News,, and the Huffington Post Blog.