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Starbucks Might Buy Part of SodaStream

U.S. coffee conglomerate in talks for a stake in the Israeli carbonated company

by
Lily Wilf
April 25, 2014
(SodaStream)

(SodaStream)

Starbucks is in advanced talks to acquire 10 percent of the Israeli seltzer-making company SodaStream, Globes reports. SodaStream was in the news recently when Scarlett Johansson became their spokesperson facing criticism about the company’s factory operated in the West Bank.

The move would likely be beneficial for the Israeli company—despite SodaStream’s success in Europe, its machines are only found in 1 percent of American homes. Neither neither company has commented on the possible deal, which would come 11 years after Starbucks tried and failed to open a Starbucks franchise in Israel.

It looks like bubbly coffee might just be in our future.

Lily Wilf is an editorial intern at Tablet.