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‘The Tag of Her Earlobe That Died,’ From Lord and Taylor

An ad printed in last Sunday’s New York Times spelled a Hebrew Hanukkah greeting wrong. Way wrong.

by
Jonathan Zalman
December 07, 2015
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If you’re taking Hebrew cues from the Sunday New York Times, you better stick to the crossword puzzle.

Tablet contributor Liora Halperin noticed something amiss in Sunday morning’s newspaper, in a Lord and Taylor ad on page 2 intended to wish readers a “Happy Hanukkah,” as well as “a year of light and love.” Mmmmm, that sounds nice, like a nice warm bubbly bath for my Jewish feelings.

But here’s the thing. Each word used the Hebrew letter ת (taf) instead of a ח (chet), which completely changed the intended meaning of what was supposed to be “Happy Hanukkah,” in Hebrew. But the way it is spelled, it means: “The tag of her earlobe that died.”

Jonathan Zalman is a writer and teacher based in Brooklyn.

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