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Whom To Root for in the Super Bowl, Part II

Actor Jesse Heiman, an unlikely pick to make out with Bar Refaeli

Adam Chandler
February 01, 2013

In addition to endorsing the Baltimore Ravens in Sunday’s Super Bowl XLVII, I’d also like to endorse actor Jesse Heiman, who was cast in the GoDaddy commercial below. In it, he gets to do what nearly many Jewish boys have dreamed of doing: make out with Israeli supermodel Bar Refaeli:

For those who have been worrying about Refaeli’s past affiliations with Leonardo DiCaprio, you should be pleased to know that Jesse Heiman, according to his MySpace profile, is a Member of the Tribe. If you don’t trust MySpace then perhaps consider that he somehow wrangled the filming of this commercial to need 45 takes to complete. From Ad Weekly:

In an email, Go Daddy said Heiman “was a Go Daddy hosting customer long before he was cast to play Walter.” The company added: “He had never been in a Super Bowl commercial … and never kissed a supermodel before.”

The couple did 45 takes of the kiss, Go Daddy claimed, adding that Heiman afterward said he felt like he won the “championship of men.”

Indeed, Jesse. Indeed.

Adam Chandler was previously a staff writer at Tablet. His work has appeared in the New York Times, the Wall Street Journal, the Atlantic, Slate, Esquire, New York, and elsewhere. He tweets @allmychandler.