Having trouble keeping track of all the boycotts on Israeli products? A Canadian group plans to set up a database “that will allow our subscribers to notify others when they find out about an attempt to boycott a particular [Israeli] item.” The catch is that the group is pro-Israel, and wants people to go out and buy those very things—such as Ahava cosmetics, wine, and, in the case of the U.K. labor union, anything made in Israel—in what they’re calling a “Buycott.” We know at least one or two Jews that won’t have too much trouble participating, including some of our own family members who consider a “Made in Israel” sticker enough of a reason to purchase pretty much anything from cake mix to underwear.

‘Buycott’ Challenges Israel Boycotters