Adir’s Diamonds

Alon Mesika’s 23-year-old son, Adir, was murdered at the Nova festival along with most of his best friends. Adir was an avid surfer and traveler in the process of starting his own jewelry business, following in the footsteps of his father, a jeweler himself. He died trying to fight back and protect his girlfriend, Yuli, who ultimately survived.

After sitting shiva, Alon told himself that he needed to stay busy. Coincidentally, he heard from one of Adir’s friends that there was a soldier hoping to propose who was looking for a ring. Alon invited him to the Diamond Exchange to pick up a diamond ring—not knowing that, months later, he would be handing out his 81st diamond with no plans to stop.

The full story is in the video below. Beyond making rings, Adir’s family has taken up his jewelry business, Flo Jewelz, and are bringing his vision to life.