After launching a brash advertising campaign called “Get Chosen” that featured a Times Square billboard declaring “Shiksappeal is overrated,” the Jewish dating online dating site JDate is continuing its rebranding efforts. The company, which launched in 1997 and has pretty successfully relied on word-of-mouth and mothers’ unsubtle hints until now, is going for a hipper, more of-the-moment approach.
The site launched a social media contest inviting people to submit their own taglines on Twitter or Instagram with the hashtag #getchosen. Three winners, selected when the contest ends May 9, will be receive a free year of JDate membership and a chance to have their slogans published in the company’s ads.
“You’re the shmear to my bagel,” anyone?