Selections from Heart Attack Grill.(Heart Attack Grill)

Manhattan’s famed, kosher Second Avenue Deli has been sued by some chain called the Heart Attack Grill for stealing its marketing idea of trying to coax customers to buy gluttonous sandwiches with the promise of future cardiac peril, because who doesn’t want that for dinner? (Technically, the suit alleges trademark infringement.) Specifically under fire is Second Avenue Deli’s planned Instant Heart Attack—two latkes and your choice of corned beef, pastrami, turkey, or salami—as well as a Triple Bypass, which, coincidentally (or not), is the name of several of Heart Attack Grill’s burgers—a Single Bypass Burger gets you one patty (with cheese, onion, and tomato), Double Bypass Burger gets you two, and so on up to the Quadruple.

Basically, this is why we’re losing to China.

Deli Sues Over Kosher ‘Heart Attack’ Sandwich [AP/Vos Iz Neias?]