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#Lipa Schmeltzer7
  • News section icon
    Lipa Pitches Pop

    Hasidic singer Lipa Schmeltzer, Pepsi’s new pitchman in Israel, says his new ad for the beverage giant promotes a positive image for Orthodox Jews

    byJesse Bernstein
  • Lipa Schmeltzer (L) and Corinne Allal in New York City, June 2016.
    Lipa Schmeltzer (L) and Corinne Allal in New York City, June 2016.
    News section icon
    ‘You Touch My Heart’

    Watch Lipa Schmeltzer sing a touching rendition of ‘Ein Li Eretz Acheret’ with Corinne Allal, the song’s composer

    byJesse Bernstein
  • Lipa Schmelzter outside the White House
    Lipa Schmelzter outside the White House
    News section icon
    Fulfilling a Promise to President Obama

    Last Hanukkah I promised the President and First Lady a gold and silver yarmulke. This is my journey to make good on it.

    byLipa Schmeltzer
  • News section icon
    Lipa Schmeltzer Steals the Hanukkah Show at the White House

    President Obama and the ‘Jewish Lady Gaga’ have a moment

    byHannah Vaitsblit
  • Arts & Letters section icon
    A Day in the Life of Lipa Schmeltzer, Ex-Ultra-Orthodox Celebrity

    From the confines of Skverer Hasidism to Columbia University and fashion eyewear shops, the singer and Internet sensation isn’t slowing down soon

    byJoseph Winkler
  • The judges on A Jewish Star. (Levi Percia)
    The judges on A Jewish Star. (Levi Percia)
    Arts & Letters section icon
    Orthodox Singers With a Dream Get Their Own American Idol-style Reality Show

    You won’t hear Nicki Minaj covers or nasty critiques—or female voices—on this YouTube series, but you might find a Jewish star

    byLouie Lazar
  • Arts & Letters section icon
    Quiet King of Orthodox Music

    Yossi Green, the Satmar-raised composer who found inspiration in Roberta Flack, writes Jewish spirituals

    byJoseph Winkler
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