Four months after opening a sit-down café around the corner from their Lower East Side appetizing shop, the Russ & Daughters team is heading uptown—for the first time in the family-owned business’ 100 years.
Russ & Daughters will open a new restaurant in The Jewish Museum on 92nd St. and Fifth Ave. But unlike the appetizing shop or Orchard St. cafe, the museum’s 75-seat sit-down café and take-out retail counter will be kosher.
“Russ & Daughters at the Jewish Museum will bring together two century-old, iconic Jewish institutions to offer our audiences traditional favorites alongside newly reinterpreted classics,” Claudia Gould, the Museum’s Helen Goldsmith Menschel Director, said in a press release.
Niki Russ Federman, a fourth-generation owner of Russ & Daughters, called it “a great shidduch.”
The café is projected to open in early 2015.
Stephanie Butnick is deputy editor of Tablet Magazine and a host of the Unorthodox podcast.